More Old Shoes

Our tour of the Old Hill continues...

During the depression, Gordon Shoes was contracted by the Catholic, Jewish and Protestant Charities to supply shoes to families whose husbands were out of work and money. Gordon's had it's own streetcar tokens printed out and distributed them freely to needy families. Benjamin truly had a generous heart. He never sent out bills and never refused those who were in need of shoes.The store had a ledger that kept track of who owed what, but at the end of the year, the book (which was always full) was thrown away and a new one was started. The business thrived on a plan of honor,service,ethics and minimal profits.